Pascale Diesel recently wrote an article that explores the high cost of gene and cell therapies and the need for companies to provide higher levels of support for healthcare providers and patients through access, reimbursement, and financing.
The new generation of emerging gene and cell therapy companies are advancing many promising treatments for major areas of unmet need in healthcare and have the potential to transform the biopharmaceutical industry in the future. The sector as a whole is trending toward more M&A deals, meaning smaller life sciences companies need to consider several factors before implementing a commercialization strategy.Their success will be based on their ability to refine their go-to-market models, geographic strategies, and maximize efficiency.
MFN is rewriting the launch planning playbook: Commercial and market access strategies must integrate to succeed
MFN-related uncertainty is reshaping pharmaceutical launch planning by making pricing, sequencing, and forecasting decisions more interconnected and...