Artificial Intelligence (AI) is rapidly transforming business, redefining how firms compete, innovate, and create value. Today, competition is less about data and scale than about speed and creativity. Both traditional AI and generative AI (GenAI) are now central to strategic decision-making, tactical execution and automation, and increasing worker’s productivity.
In their Management and Business Review article, “The Impact of AI on Competition Across Business Functions,” CRA Senior Consultant Maxime Cohen and co-author Professor D. Daniel Sokol explore how AI is fundamentally reshaping competition through major business functions including marketing, operations, finance, and strategy.
For both startups and established companies, AI tools are breaking down traditional barriers to entry and accelerating decision-making. AI is no longer just a technology. It is a strategic capability. While AI has the potential to enhance competition, it also poses the risk of increased market concentration and exclusion. The firms that will conquer this new era will be those whose leaders thoughtfully restructure their organizations to adopt AI tools both responsibly and broadly.
