Many companies conduct competitive gaming, but these activities are often competitive in name only and fail to capture true dynamics. Successful competitive gaming uses credible, iterative role-playing to provide objective insights regarding competitive strategy and customer behavior. Robust competitive gaming can help you gain these insights, uncover blind spots, and add real value to strategy development. In this article, CRA explores several ingredients that enable companies to successfully use competitive gaming. To read the article, click here:
The Convergence of Financial and Societal Value, and What It Means
In this Marakon Commentary, Charlie Johnson and Christine Delivanis discuss how until very recently, the market and society more generally were less aware of...