CRA Insights

Using competitive gaming to pressure test strategies

July 1, 2010

Many companies conduct competitive gaming, but these activities are often competitive in name only and fail to capture true dynamics. Successful competitive gaming uses credible, iterative role-playing to provide objective insights regarding competitive strategy and customer behavior. Robust competitive gaming can help you gain these insights, uncover blind spots, and add real value to strategy development. In this article, CRA explores several ingredients that enable companies to successfully use competitive gaming. To read the article, click here: