CRA was hired by a biotech company with a new product in development for oncology. The main objective was to quantitatively understand current treatment dynamics and future market opportunity. We evaluated multiple data sources and developed patient flow and market map for two tumor types, using a patient-level claim data. We further created competitive landscape assessment and identified target intervention points for each scenario, in collaboration with the client. Research was conducted for both US and EU5 to size the global commercial opportunity.
Stadium Giveaway Promotions: How Many Items to Give and the Impact on Ticket Sales in Live Sports
In this Human Kinetics article, Jeffrey Cisyk and Pascal Courty discuss the impact of giveaways on ticket sales in live sports. Although stadium giveaways are...