We advised BCA Marketplace on its acquisition of SMA Vehicle Remarketing, bringing together two of the largest suppliers of used vehicle auction services in the UK. Our support included in depth analysis of the geographic extent of competition and the effects of the merger on local competitive conditions.
“Suite dreams”: Market definition and complementarity in the digital age
Certain products exhibit such strong complementarities that they should not be evaluated separately. For example, consider a pair of shoes or the various...