CRA assisted counsel in defending against state Consumer Protection Act allegations regarding sales of consumer health product. CRA was asked to calculate unit sales dating back decades using historical sales to distributors, census of economic activity, demographic data, and other historical data sources.
From spreadsheet to strategy: How leading pharma companies transform annual brand planning into competitive advantage
Insight as your ABP backbone Annual Brand Planning (ABP) should not feel like a reinvention exercise every year, particularly for established brands. Instead,...