Determined appropriate royalty rate for trademarks and logos

CRA was retained by a major company in the retail fuels marketing industry to determine an appropriate royalty rate for certain trademarks and logos in connection with the sublicensing of the trademarks by an indirectly owned and controlled subsidiary to the parent company. CRA was also asked to assess the value of a 19-year exclusive license to use the subject properties in association with the sale of motor fuels in the eastern United States territory in connection with the contribution of the license by the parent to an indirectly owned and controlled subsidiary in exchange for nonvoting preferred stock.