Product launch lifecycle management (LCM) strategy

Global pharma company sought to develop a strategy to prioritize proposals for new research initiatives coming from global-, regional-, and country-level to support the targeted launch product profile

CRA approach

  • Internal collection and rating of strategic themes
  • Discussion and rating of these themes in an AdBoard with external experts, preceded by a survey
  • Development of consensus strategy, mapping and prioritization of initiatives against the strategy

Client impact

  • Global Product LCM strategy accepted across functions and on multiple levels
  • Prioritized list of initiatives (studies and analyses) based on the fit to the strategy, feasibility, costs and associated risks
  • Documentation of process and results for internal communication
  • Definition of governance process for prioritization of future proposals
Countries Involved


Related capabilities