How do we ensure that our outputs are commercially viable?

Re-engineering the R&D to Marketing Interface

  • Mid-sized pharma company
  • New strategy for R&D had created a need for:
    • The re-design of the organizational model from Discovery to PoC
    • Enhanced mechanisms to facilitate commercial input to early research activities


  • Working with a team drawn from R&D and Marketing to examine all aspects of the operating model:
    • Organizational structures
    • Key processes
    • Governance
    • Decision making


  • New interface constructed between Marketing and R&D
  • Earlier, more effective commercial input to R&D decision making
  • R&D’s accountability for commercial outcomes increased
  • Greater clarity in decision-making and accountabilities
  • Improved, higher potential value pipeline
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