CRA was retained by counsel for the Defendant, a US subsidiary of a multinational drink and brewing company, to assess the issue of monetary relief in connection with alleged false advertising in violation of the Lanham Act, 15 U.S.C. §1125(a). The accused campaign consisted of accused advertisements and packaging for an ingredients transparency initiative launched by the Defendant. CRA quantified alternative measures of alleged Defendant’s profits and conducted a profit apportionment analysis.
Trade Secret Protection: A Global Guide
The law of trade secrets is one of the most important and fastest developing areas of intellectual property, but is by far the least harmonized...