The AMCP Managed Care & Specialty Pharmacy Annual Meeting is the largest gathering of managed care professionals who work, lead and innovate in the ever-changing world of pharmaceutical management ‒ its options, opportunities and challenges. CRA’s Life Science’s practice is exhibiting at this conference.
For more information on this event, click here.
From spreadsheet to strategy: How leading pharma companies transform annual brand planning into competitive advantage
Insight as your ABP backbone Annual Brand Planning (ABP) should not feel like a reinvention exercise every year, particularly for established brands. Instead,...