In its 2014 Actavis v. FTC decision, the Supreme Court held that settlement of a Hatch-Waxman patent suit may violate antitrust law if the patent owner makes a “large, unexplained payment” to an alleged infringer. Even after more than four years, judges, lawyers, and drug companies still struggle with complicated evidentiary and economic questions raised by this landmark decision. Peter Rankin is a panelist during this seminar.
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From spreadsheet to strategy: How leading pharma companies transform annual brand planning into competitive advantage
Insight as your ABP backbone Annual Brand Planning (ABP) should not feel like a reinvention exercise every year, particularly for established brands. Instead,...