CRA is hosting a webinar with Robert Phelan and Dr. Stacey McCullough, executives at two large US oncology practice groups. The speakers will share their perspectives on the impact of precision medicine, innovative therapies, reimbursement trends and new, value-based models for care on independent practices. Dave Persampieri, Cavay Ip and Jim Lee moderated the session.
From spreadsheet to strategy: How leading pharma companies transform annual brand planning into competitive advantage
Insight as your ABP backbone Annual Brand Planning (ABP) should not feel like a reinvention exercise every year, particularly for established brands. Instead,...