CRA is a proud sponsor and exhibitor of this event.
Andy Parece and Matt Majewski are presenting their study on the topic of “New Findings: US-based payer, physician and patient input on fair pricing”.
For more information on this event, click here.
From spreadsheet to strategy: How leading pharma companies transform annual brand planning into competitive advantage
Insight as your ABP backbone Annual Brand Planning (ABP) should not feel like a reinvention exercise every year, particularly for established brands. Instead,...