Nearly every company with a branded biopharmaceutical or medical device develops a marketing strategy, a financial forecast, and tracking reports with key performance indicators (KPIs) for that product. Aligning a brand’s strategy, financial forecast, and KPIs is essential for tracking promotional efforts and business goals.
In this CRA Insights written by Brian Machinist, he highlights how this alignment helps to clarify discrepancies between forecasts and actual results, revealing the root causes of underperformance. Implementing the alignment framework during strategy development provides reality checks on assumptions and ensures organizational focus on actionable objectives.
Many companies struggle to align forecasts across departments; CRA can help synchronize strategy, insights, and performance for better outcomes, click here to read more.
