Market Research in Life Sciences

CRA has conducted research across a variety of rare disease areas in both commercial and Pricing & Market Access areas. We have designed and executed projects in areas such as patient finding & tracking, competitive readiness, pipeline opportunity assessment, and LoE (view full list of offerings here) and in over 50 rare disease areas.

We understand the biases that exist within each sample source and can advise you of the pros and cons of each source, and any associated feasibility or cost implications. We know that many products are highly specifically targeted and therefore we customize the sample targets to deliver you the patients that will best inform your objectives.

Traditional questioning only gets to the tip of the iceberg, and our market research experts know how to get to the right level of depth needed and gain insights into emotion via a number of difference projective techniques that provide a framework to aid less rational discussions and give respondents more freedom to speak. We leverage multiple approaches and techniques for a comprehensive picture of non-rational drivers and barriers.

CRA’s market research experts have extensive experience in study design and analysis for branding and materials testing. Our curated list of projective techniques is thoughtfully tailored for each project to ensure that emotional and rational insights are uncovered in order to build the appropriate message / branding story for the client.

We frequently partner with our internal analytics team for projects that require an added dimension of advanced analytics skills along with cutting-edge tools in order to manage clients’ data driven challenges. Further information on these engagements can be found here.