Expert, medical professional or surgeon searching the internet

Market Research in Life Sciences

CRA provides resources for all primary market research needs in life sciences projects, from recruitment to study design to reporting. Our team consists of consultants with extensive global market research expertise in material design, customer insights, vendor & field management, and study logistics. Our market research encompasses a wide spectrum of audiences, geographies, and methodologies to meet clients’ global needs including pipeline planning, launch preparation, and marketed products.

We have a dedicated resource for pharmacovigilance and data and ensure that all project teams adhere to the required guidelines (ESOMAR, EphMRA, BHBIA, GDPR, etc.) and any training that may be required by a client or market.

Our focus areas


  • 01
    Market understanding in rheumatology
    After the initial launch of their new asset in a crowded market with established assets, our client observed a difference in uptake between the two...
    View engagement
  • 02
    Materials and message testing in genomic testing (Oncology)
    Our client planned to launch a new campaign for a product currently on the market and sought feedback on the campaign prior to rollout, as well as responses...
    View engagement
  • 03
    Opportunity assessment for a genomic test (Oncology)
    Our client (a manufacturer of diagnostic tests) was seeking to expand their portfolio through acquisition and development of new tests. We leveraged market...
    View engagement

Meet our team

Subscribe to receive our latest Insights.