Assessing the unexpected: The unintended consequences of COVID on therapeutics
In this Pharmaceutical Executive article, Kristen Backor expands on the results of a CRA study which found that more than half of healthcare providers have...
Dr. Kristen Backor has been designing, conducting, and executing market research for over 15 years.
Dr. Backor’s business consulting engagements focus on customer insights work, including qualitative and quantitative market research with a variety of stakeholders (from consumers to physicians).
In her capacity as Head of the Market Research Center of Excellence at Charles River Associates, she provides guidance and oversight for projects concerning customer insights and qualitative and quantitative research assessments. Dr. Backor’s expertise in market research has applications across multiple industries that seek consumer insights such as healthcare, life sciences, consumer products, and retail, to name a few. She recently collaborated with CRA colleague Abby Turner to discuss key considerations in using survey evidence in employment litigation.