Kristen Backor

Vice President and Director of the Market Research Center of Excellence

Dr. Kristen Backor is a market research expert with over 15 years of experience in designing, conducting, and executing qualitative and quantitative research.

Dr. Backor’s business consulting engagements focus on customer insights work with a variety of stakeholders, ranging from consumers to specialized audiences within the life sciences such as Key Opinion Leaders and rare disease patients. As Vice President and Director of CRA’s Market Research Center of Excellence, she provides guidance and oversight for projects concerning qualitative and quantitative market research across multiple industries.

She also serves as an expert in litigation, using qualitative, quantitative, and observational research to inform key questions in cases involving the Fair Labor Standards Act/off the clock work, labeling claims, and other issues.

Selected Engagements

  • 01
    Market understanding in rheumatology
    After the initial launch of their new asset in a crowded market with established assets, our client observed a difference in uptake between the two...
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  • 02
    Materials and message testing in genomic testing (Oncology)
    Our client planned to launch a new campaign for a product currently on the market and sought feedback on the campaign prior to rollout, as well as responses...
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  • 03
    Opportunity assessment for a genomic test (Oncology)
    Our client (a manufacturer of diagnostic tests) was seeking to expand their portfolio through acquisition and development of new tests. We leveraged market...
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