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As an associate director within CRA’s Life Sciences Practice, Sonia Reif manages global research and consulting projects, including analysis of new business opportunities, primary and secondary market research, and qualitative/quantitative data analysis.
She is also a lead member of CRA’s internal Market Research Center of Excellence which acts as a resource for targeted design and execution of projects containing a market research component.
In addition to managing projects, Sonia leads pharmacovigilance adherence efforts and clarification of compliance/data privacy regulations across the practice globally to ensure all work is in line with global and local regulations.
