Sonia Reif

Associate Principal

As an associate director within CRA’s Life Sciences Practice, Sonia Reif manages global research and consulting projects, including analysis of new business opportunities, primary and secondary market research, and qualitative/quantitative data analysis.

She is also a lead member of CRA’s internal Market Research Center of Excellence which acts as a resource for targeted design and execution of projects containing a market research component.

In addition to managing projects, Sonia leads pharmacovigilance adherence efforts and clarification of compliance/data privacy regulations across the practice globally to ensure all work is in line with global and local regulations.

Selected engagements

  • 01
    Materials and message testing in genomic testing (Oncology)
    Our client planned to launch a new campaign for a product currently on the market and sought feedback on the campaign prior to rollout, as well as responses...
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  • 02
    Opportunity assessment for a genomic test (Oncology)
    Our client (a manufacturer of diagnostic tests) was seeking to expand their portfolio through acquisition and development of new tests. We leveraged market...
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  • 03
    Understanding patient access programs in ophthalmology
    Our client wanted to understand the utilization and impact of patient access programs. They also wanted an assessment of which elements had the greatest impact...
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