The author discusses bundling in the context of anticompetitive conduct; whether bundles, in which distinct products are packaged together at a discounted price relative to what each would cost on an à la carte basis, can ever be used as an exclusionary mechanism. If so, how can exclusionary uses of bundled discounts be distinguished from the kinds of pervasive, procompetitive bundling observed in many markets?
In the 2023 edition, Dr. Reitman includes a discussion of bundling on digital platforms.
This chapter appears in Antitrust Economics for Lawyers. For more information, click here.