Consolidation in the hospital and healthcare delivery sectors has better positioned larger hospital systems to negotiate lower prices for medical device products and technologies. This trend has introduced new levels of pricing pressure on manufacturers and is driving interest in alternative pricing models — including value-based agreements — across the sector.
Best practices for grounding brand decision-making in insights
In today’s evolving pharmaceutical landscape, harnessing the power of insights is more critical than ever. Integrating primary, secondary, and analytical...