MedTech

We guide MedTech clients in assessing market needs and market opportunities. As an initial step we support developing market landscapes, for example mapping the competitor space or the payment and reimbursement landscape (analysis of coding, coverage and payment environment, review of reimbursement mechanisms, HTAs, guidelines, and policy documents). Once relevant stakeholders are identified, we frequently aid clients in the development of engagement strategies leveraging, but not limited to, digital options.

We help our clients in optimizing their portfolio. By analyzing internal and external synergies we maximize the output of organizational efforts and investments. For inorganic growth we support the assessment of appropriate assets for acquisition through accurate funding and commercial potential analyses.

We approach and develop a successful product launch based on relevant external stakeholder dynamics and understanding the best pathway to communicate value and secure funding and reimbursement. In preparation, we help our clients with tactical product planning (cost-effectiveness and business case for payers, planning, and activity templates).

To ensure organic growth, we develop strategies to penetrate new markets or secure a market position. We help implementing these strategies through the identification of new market opportunities, engagement with product evolutions to tap into such new market opportunities, or development of new service offerings. By conducting brand strategy audits, we help identify levers to optimize the growth of established brands and support execution, for example optimizing sales force excellence.

On the portfolio or corporate level, we optimize internal tactics and processes and ensure successful strategic implementation by involving all relevant stakeholders. For example, we leverage our market research and analytics capabilities to assess price/access/uptake and inform forecasting or support the development of forecasting models.