Adoption optimization for diagnostic app in primary care

A pharmaceutical manufacturer was developing a smartphone application supporting primary care physicians in identifying patients for early referral.

CRA approach

  • Conduct secondary research and analogue analysis to identify influential stakeholders, prerequisites and potential drivers for adoption, and pathways for additional funding.
  • Conduct primary market research to understand drivers of and barriers to adoption
  • Conduct client workshop to develop strategic options to accelerate adoption and assess potential impact vs. effort associated with each option.

Client impact

  • Identified key stakeholders driving app adoption and their position in the adoption pathway.
  • Developed options to drive adoption, including product enhancements, evidence generation, market preparation, and funding pathways.
  • Prioritized potential strategies for short- and long-term execution.
Countries Involved
  • United States
  • France
  • Germany
  • United Kingdom
  • Japan
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