Pharma client was developing a smartphone application supporting primary care physicians in identifying patients to refer earlier by evaluating digital health data.
CRA approach
- Conduct secondary research and analogue analysis to identify influential stakeholders, prerequisites and potential drivers for adoption as well as pathways for additional funding
- Conduct primary market research to capture where stakeholder are in adoption pathways and value of drivers to increase adoption
- Conduct client workshop to weight potential impact vs effort behind each option to increase adoption and recommend options to implement
Client impact
- Understanding of key stakeholder in app adoption and their current position in the adoption pathway
- Overview of potential options to drive adoption in terms of product characteristics, evidence generation, market preparation and funding pathways
- Recommendation of options to deprioritize vs pursue in the short term or long term based on expected value vs effort
