Optimizing adoption of diagnostic support app evaluating digital health data in primary care

Pharma client was developing a smartphone application supporting primary care physicians in identifying patients to refer earlier by evaluating digital health data.

CRA approach

  • Conduct secondary research and analogue analysis to identify influential stakeholders, prerequisites and potential drivers for adoption as well as pathways for additional funding
  • Conduct primary market research to capture where stakeholder are in adoption pathways and value of drivers to increase adoption
  • Conduct client workshop to weight potential impact vs effort behind each option to increase adoption and recommend options to implement

Client impact

  • Understanding of key stakeholder in app adoption and their current position in the adoption pathway
  • Overview of potential options to drive adoption in terms of product characteristics, evidence generation, market preparation and funding pathways
  • Recommendation of options to deprioritize vs pursue in the short term or long term based on expected value vs effort
Countries Involved
  • United States
  • France
  • Germany
  • United Kingdom
  • Japan
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