Industries

Digital Therapeutics (DTx)

“Digital Health” continues to evolve quickly, with technological innovations providing new opportunities for patients, providers, and payers. Despite the clear opportunity to improve health through digitally-enabled interventions, it remains challenging to achieve commercial success for digital products. Key challenges include securing favorable market access and reimbursement, incorporating digital tools into provider workflows, and optimizing the patient experience.

Informed by decades of experience developing go-to-market strategies for health technologies (pharma, biotech, MedTech, DTx, etc.), our team brings deep expertise in value demonstration, access and reimbursement, pricing, demand generation, and business model development to overcome the uptake and payment hurdles facing emerging digital technologies.

Our focus areas

Engagements

  • 01
    Assessing the market potential of an AI-enabled endoscopy technology
    Client issue A leading pharmaceutical R&D company developed a prototype artificial intelligence (AI) model to assess inflammatory bowel disease severity, with...
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  • 02
    Market access strategy for a device/App combination in diabetes
    A leading diabetes device manufacturer sought CRA’s support in developing a healthcare market access launch strategy.
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  • 03
    Five-year vision in prescription digital therapeutics
    Our client, a prescription digital therapeutics (PDT) developer, sought to formalize a five-year vision to drive its corporate strategy.
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