De-escalating promotions in a time of continued economic uncertainty can feel counter-intuitive for many consumer product manufacturers. In the September 2014 edition of The Grocer, Christine Delivanis discusses the surprising benefits of this strategy in the condiments category.
The long tail of consumer packaged goods: Are you a stubborn persister or disciplined adapter?
The COVID crisis makes the challenges of CPG companies even harder with price-sensitive consumers trading down, customer demands for higher trade, and consumer...