In this article, written by Jerry Hausman, Serge Moresi, and Mark Rainey, the authors derive the formula for the unilateral price effects of mergers of two products with linear demand in the general asymmetric situation.
The Role of Uncertainty in the Future European Horizontal Merger Guidelines: Lessons Learned From Illumina/GRAIL
Under these circumstances, it is however not entirely clear how the future competitive landscape will look like, merger effects cannot be modelled with a high...