In this article, written by Jerry Hausman, Serge Moresi, and Mark Rainey, the authors derive the formula for the unilateral price effects of mergers of two products with linear demand in the general asymmetric situation.
Great Thinkers in Marketing series features two chapters from CRA Competition expert
Two academic articles co-authored by CRA’s Dr. Tolga Bilgicer (as the lead author) have been published as two separate chapters in The Research Contributions...
