Lev Gerlovin, Brooke Bonet, and Inderpreet Kambo reviewed the use of several new and emerging digital health platforms to understand how digital health technologies can play a role in mitigating payer concerns about patient data management for personalized therapies. In this article published in Clinical Research News, the authors show that adoption of digital technologies can enhance the capture of real-world data related to patient outcomes and treatment compliance, and thereby facilitate broader use of value-based care models. The key to success is adopting the right technology at the right time.
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From spreadsheet to strategy: How leading pharma companies transform annual brand planning into competitive advantage
Insight as your ABP backbone Annual Brand Planning (ABP) should not feel like a reinvention exercise every year, particularly for established brands. Instead,...