Commercial negotiations between manufacturers and retailers
necessarily involve a discussion of wholesale prices, but they may
also involve a discussion of potential retail prices, including
recommendations of retail prices by manufacturers (RRPs). Retail
prices not only determine how much money a retailer will make, but
also how much product the manufacturer will sell. Furthermore
large retailers may have little idea of how to price specialist
products, something on which manufacturers have often
undertaken significant amounts of research.
When Antitrust's Consumer Welfare Standard And ESG Collide
The consumer welfare standard has been a subject of intense interest and debate recently in the U.S., punctuated by the 19-hour debate session in Congress in...