Becky Davis


Becky Davis is a principal in the Life Sciences Practice of CRA. She has more than 15 years of consulting experience with CRA and provides strategic consulting services to clients in a number of industries, with significant expertise in life sciences and metals, mining, and manufactured products.

She has extensive project management experience and has worked on a diverse range of engagements, including strategic and business planning, market research, demand forecasting, competitive analysis, valuation, benchmarking, acquisition analysis, and pricing.

In the life sciences industry, her consulting experience focuses on pricing, reimbursement, and market access strategies across product development and portfolio lifecycles. She has deep expertise using payer, physician, and other stakeholder insights to develop customer and channel pricing and contracting strategies across a wide range of therapeutic areas, particularly in dermatology, ophthalmology, diabetes, and pain. She has considerable experience in navigating dynamics associated with provider-administered products.

Selected engagements

  • 01
    Developing a pricing and contracting strategy for a novel dry eye treatment
    A leading eye health company sought to develop a US launch pricing and contracting strategy for its novel product to treat dry eye.
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