Sales Force Effectiveness: How to Balance Customer Centricity and Shareholder Value
For years banks have been using sales performance measures that overweight economic metrics and short-term shareholder return, but ignore the customer...
Ron has advised senior executives on issues ranging from corporate and business unit growth strategies to organization design and leadership. His expertise spans an array of industries, including financial services, energy, chemicals, consumer products, telecommunications and technology. Ron joined Marakon in 1980 and later relocated to the East Coast to help establish the firm’s presence in the region. In 2000, he joined the London office, where he oversaw global practice development and partner management. He has authored a number of articles on senior management issues, including how to fuel profitable growth through improved customer insight and investment, how to make M&A more consistently profitably and how to better link pay with performance.
Prior to joining Marakon, Ron worked for Security Pacific National Bank (now Bank of America) in marketing and for Applied Decision Analysis as a consultant.