AdTech Privacy Compliance & Litigation

We evaluate whether consent mechanisms operate as intended in practice, not just in design.

– Assess CMP implementation and enforcement of user consent
– Test whether tracking is properly gated or activated prior to consent
– Validate alignment between disclosures, consent logs, and actual data flows

Given that many CMP implementations fail to fully enforce consent requirements, these analyses are critical in defending or resolving claims.

CRA advises clients on how to use, share, and monetize data while managing privacy risk.

– Evaluate AdTech and data-sharing models
– Align technical practices with privacy regulations and contractual obligations
– Identify risk exposure in advertising, analytics, and data partnerships

As tracking technologies continue to evolve, organizations must balance commercial objectives with increasing legal scrutiny.

We serve as independent experts in complex privacy and technology disputes.

– Translate technical findings into clear, credible testimony
– Support written reports, depositions, and courtroom proceedings
– Provide objective perspectives grounded in forensic analysis

CRA supports both plaintiff and defense counsel in class actions and regulatory disputes involving tracking technologies.

– Determine whether data collected qualifies as personally identifiable information (PII)
– Assess whether data sharing may constitute unlawful interception or disclosure
– Develop expert reports and evidentiary support for litigation

Our work is grounded in the technical realities of how tracking systems operate, helping courts evaluate claims under statutes and privacy laws.

CRA’s AdTech experts conduct detailed forensic assessments of website and application tracking technologies.

– Identify pixels, SDKs, and third-party scripts across digital environments
– Analyze what user data is collected (e.g., IP addresses, browsing activity, form inputs) and how it is shared
– Map data flows between organizations and third-party vendors

This work provides a fact-based view of potential exposure and supports both compliance remediation and litigation strategy.

We support clients responding to regulators and enforcement agencies investigating data collection practices.

– Assess compliance with applicable privacy frameworks (e.g., CCPA/CPRA, GDPR, VPPA)
– Reconstruct historical data collection and consent practices
– Provide defensible analyses to support regulatory inquiries and remediation efforts