CRA was a proud sponsor of the webinar, where Andrew Shaxted was a featured speaker.
Leaders from advertising, legal, privacy, and compliance joined a focused webinar on the evolving governance challenges surrounding online tracking technologies (OTTs) in digital advertising. This moderated, presentation-based discussion examined how OTTs were being used across AI-enabled environments for optimization, measurement, and retargeting efforts, and what organizations needed to understand about how these technologies function. Industry experts also discussed governance strategies to help manage risk under CIPA, ECPA, and other state and federal wiretapping and privacy frameworks, while supporting responsible advertising and analytics use cases. The session covered how organizations can build consumer trust while using data-driven advertising technologies. This portion of the conversation focused on emerging regulatory trends, practical implementations, and vendor oversight, and concluded by highlighting OTT requirements for honoring Global Privacy Control (GPC) signals.
