CRA is a proud sponsor of the webinar where Andrew Shaxted is a featured speaker.
Join leaders from advertising, legal, privacy, and compliance for a focused webinar on the evolving governance challenges surrounding online tracking technologies (OTTs) in digital advertising. This moderated, presentation-based discussion will examine how OTTs are being used across AI-enabled environments for optimization, measurement, and retargeting efforts and what organizations need to understand about how these technologies function. Industry experts will also discuss governance strategies to help manage risk under CIPA, ECPA, and other state and federal wiretapping and privacy frameworks, while supporting responsible advertising and analytics use cases. The session will also cover how to build consumer trust while using data-driven advertising technologies. This portion of the conversation will focus on emerging regulatory trends, practical implementations and vendor oversight, and close by highlighting OTT requirements for honoring Global Privacy Control (GPC) signals.
For more information and to register, click here.
