When a rival accused Church & Dwight, manufacturer of Trojan condoms, of using shelf space agreements to maintain a monopoly, CRA was retained to address the competitive effects of the agreements. CRA’s economists filed expert reports analyzing the efficiencies and lack of any significant rival foreclosure arising from the disputed practices. CRA’s expert reports also included a sophisticated economic model illustrating why condom prices could fall even in the absence of efficiencies. All antitrust claims were dismissed.
Great Thinkers in Marketing series features two chapters from CRA Competition expert
Two academic articles co-authored by CRA’s Dr. Tolga Bilgicer (as the lead author) have been published as two separate chapters in The Research Contributions...