In the context of a Lanham Act case, CRA assessed whether market performance for a hospital-based pharmaceutical product was affected by alleged improper statements by a competitor. CRA’s causality analysis included consideration of other economic factors that affected product sales, including assessment of market preparation, launch, commercialization, and promotional efforts used to support the product that was allegedly affected by improper marketing support.
Why a hotel room in New York costs $500 a night
In a recent op-ed in The Wall Street Journal titled “Why a Hotel Room in NY Costs $500,” Michael Salinger (CRA consultant and Boston University professor) and...