In the context of a Lanham Act case, CRA assessed whether market performance for a hospital-based pharmaceutical product was affected by alleged improper statements by a competitor. CRA’s causality analysis included consideration of other economic factors that affected product sales, including assessment of market preparation, launch, commercialization, and promotional efforts used to support the product that was allegedly affected by improper marketing support.
The economics and global implications of the French Google decision in ad tech
In this new episode of Antitrust Code by Concurrences, Mikaël Hervé explains the economics and global implications of the French Google decision in ad...