A CRA expert was retained by a publicly-traded developer of a digital media and advertising services platform to value its ad-tech patent portfolio. The portfolio had been acquired as part of a company acquisition. The Market Approach was used to value the patents which applied to various digital advertising technologies. The company relied on the valuation report as part of its financial reporting obligations.
Econometrics for Intellectual Property disputes
What is econometrics? Econometrics is the application of statistical methods to economic and financial data, utilized for quantifying and rebutting economic...