A CRA expert was retained by a publicly-traded developer of a digital media and advertising services platform to value its ad-tech patent portfolio. The portfolio had been acquired as part of a company acquisition. The Market Approach was used to value the patents which applied to various digital advertising technologies. The company relied on the valuation report as part of its financial reporting obligations.
IP Literature Watch: February 2024
In this month’s IP Literature Watch we include an article evaluating synthetic data and the future of artificial intelligence; a systematic literature review...