Industries

Hydrogen

Overview

Hydrogen will play a significant complementary role to electricity in the transition to a net-zero energy system. It has potential application across a range of end-use markets, including industry and transport, and can enable international trade of clean energy. Deployment of hydrogen across the globe is gathering momentum and it is projected to meet 5-20% of final energy demand by 2050. Many organizations are wrestling with whether and where to play, how to build capability, and what should be the appropriate pace of investment given market immaturity and uncertainties.

CRA and Marakon have established an integrated offering to assist companies and investors navigate and realize the opportunities in hydrogen. Our team consists of some of the world’s leading experts who can help address matters related to strategic, organizational, economic, regulatory and technical needs.

Strategic direction setting
Advisory and thought partnership on foundational choices and implications:
- Why hydrogen (role in strategy)
- When to invest (lead v. fast follow)
- Where to play (value chain, technology, end-markets, regions)
- How to win (capabilities, “big bets”)
Business / Project build support
Strategic PMO support in business development and commercialization:
- Mobilization and initial acceleration
- Investment case development
- Commercial construct and partnership model development
- Organizational design
Due diligence and expert input
Expert-led subject matter support:
- M&A / transaction support
- Hydrogen value chain assessment
- Technology assessment
- Financial and operational modelling
- Policy and regulatory advice
Proprietary market models
Hydrogen and alternative energy models and forecasts at regional levels:
- Supply / demand and pricing
- Cost curves
- Technology lifecycle GHG emissions
- Policy / incentives implications

Rod Davies
Principal

London
+44-20-7959-1590 rdavies@marakon.com
Tony Meggs
Senior Consultant

London
+44-20-7664-3700 tmeggs@marakon.com
Neal Kissel
European Practice Head at Marakon

London
+44-20-7664-3727 nkissel@marakon.com
Tilmann Hensel-Roth
Vice President

London
+44-20-7664-3649 THensel-Roth@crai.com
Enrique Glotzer
Principal

London
+44-20-7384-831-496 eglotzer@crai.com
David J. Walls
Vice President

Boston
+1-617-953-1220 dwalls@crai.com

See All Hydrogen Experts

01

US-Based Natural Gas Utility – Charting decarbonization pathways for LDCs in North America

CRA worked with a US-based natural gas utility to develop alternative path forward towards decarbonization of their existing assets and achieving net zero...
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02

Canadian Infrastructure Company – developing investment case for hydrogen

Supported a Canadian Infrastructure Company in the development of the investment cases for hydrogen which eventually led to a major new blue hydrogen...
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03

Global Shipper – defining the future fuel strategy

Supported a Global Shipper in developing its future fuels strategy, underpinned by economic, technical and market assessments of alternative fuels and...
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