Oil refinery and gas processing plant


Leveraging cross-functional expertise and experience in the hydrogen sector to drive value creation

Hydrogen will play a significant complementary role to electricity in the transition to a net-zero energy system. It has potential application across a range of end-use markets, including industry and transport, and can enable international trade of clean energy. Deployment of hydrogen across the globe is gathering momentum and it is projected to meet 5-20% of final energy demand by 2050. Many organizations are wrestling with whether and where to play, how to build capability, and what should be the appropriate pace of investment given market immaturity and uncertainties.

CRA and Marakon have established an integrated offering to assist companies and investors navigate and realize the opportunities in hydrogen. Our team consists of some of the world’s leading experts who can help address matters related to strategic, organizational, economic, regulatory and technical needs.

Our focus areas


  • 01
    Hydrogen capital plan development
    Situation: Major oil and gas company was addressing hydrogen projects opportunistically rather than systematically. A team of CRA Energy consultants were...
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  • 02
    Hydrogen opportunity assessment
    Situation: Major oil and gas company wanted to begin thinking systematically about investment opportunities across the hydrogen value chain. The client...
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  • 03
    Buy-side market, strategic, and commercial diligence support for Generate Capital’s investment in Ambient Fuels
    Generate Capital retained CRA to perform strategic and commercial due diligence related to the existing hydrogen market, commercial relationships between...
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