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Medical Affairs

CRA’s global experts in life sciences support clinical development and medical affairs teams to optimize their role as the key interface between health technology manufacturers and the scientific and medical community. Our focus is helping our medical affairs clients unlock the clinical potential of new technologies for the benefit of patients, providers, payers, and the broader healthcare system. Our projects encompass vision and strategy setting, medical and clinical planning, customer insights, evidence generation, publication and communications, launch readiness, and field excellence.

CRA supports Medical Affairs teams with:

Contact CRA’s medical affairs experts to explore what CRA can tailor to your needs.


  • 01
    Medical affairs strategy development
    CRA approach: Via primary research, understand how the team is currently operating across therapeutic areas, functions, and geographies, while also assessing...
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  • 02
    A unified patient flow model to prioritize opportunities
    CRA approach: Developed, together with the client’s global teams, disease-specific patient flow models  Conducted live patient flow and findings workshops...
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  • 03
    Redefining strategy and structure for Medical Affairs team
    CRA approach Conducted internal interviews to collect insights on current state of Medical Affairs from both medical team members and cross-functional...
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