Medical Affairs

Facilitating cross-functional collaboration to reinvent vision, strategy, and goals for Medical Affairs teams. Having established a strategy, CRA helps teams develop implementation plans to achieve short, medium, and long-term goals; identify triggers for organizational growth and establishment of key capabilities; establish compliant metrics; and measure progress on medical affairs impact.

Assisting with KOL and center identification and tiering by leveraging publicly available literature and clinical trial information, conference participation, prescribing and claims data, involvement in medical guidelines, registries, advisory boards, and patient management programs; and quantitatively mapping affiliations and influence.

Prioritizing medical stakeholders, assessing their needs through a variety of qualitative research techniques (e.g., in-depth interviews (IDIs), online discussion boards, ad boards), and understanding the patient journey and unmet needs from a Medical Affairs perspective.

Harnessing the power of artificial intelligence (AI), natural language processing, and data visualization to evaluate and share internal medical learnings (e.g., from KOLs, Medical Science Liaison (MSL) reports, ad boards, AI-driven literature analysis) across the organization.

Developing integrated evidence generation plans, guiding trials and study design including development and refinement of Clinical Development Plans (CDPs) and Target Product Profiles (TPPs), and disseminating knowledge using an omnichannel approach, from scientific publications to conferences and medical education.

Engaging with thought leaders in the medical and scientific community as well as advocacy and patient support groups to improve the service model for providers and patients.

Optimizing medical affairs organizational preparedness for upcoming launches by conducting readiness assessments including identification of corrective actions and risk mitigation processes, establishing go-to-market priorities and sequenced tactics and initiatives for key medical affairs personnel (e.g., MSLs), identifying medical imperatives and critical success factors, and defining immediate and near-term resourcing needs critical for launch success.