CRA is a proud sponsor of this event.
Ashley Fraser is moderating a panel that will discuss how to “Prepare your Organization for Changes to Canada’s Drug Procurement Strategy.”
For more information on this event, click here.
From spreadsheet to strategy: How leading pharma companies transform annual brand planning into competitive advantage
Insight as your ABP backbone Annual Brand Planning (ABP) should not feel like a reinvention exercise every year, particularly for established brands. Instead,...