In this chapter, the author explains why gross margins and diversion ratios are crucial for understanding the economic principles that underlie the unilateral effects of horizontal mergers involving differentiated products, and for quantifying these unilateral effects.
This chapter appears in Antitrust Economics for Lawyers. For more information, click here.
The economics and global implications of the French Google decision in ad tech
In this new episode of Antitrust Code by Concurrences, Mikaël Hervé explains the economics and global implications of the French Google decision in ad...