Commercial negotiations between manufacturers and retailers
necessarily involve a discussion of wholesale prices, but they may
also involve a discussion of potential retail prices, including
recommendations of retail prices by manufacturers (RRPs). Retail
prices not only determine how much money a retailer will make, but
also how much product the manufacturer will sell. Furthermore
large retailers may have little idea of how to price specialist
products, something on which manufacturers have often
undertaken significant amounts of research.
Insights from the final panel at the CRA Brussels Conference 2025: Shaping the future of digital regulation and competition
The closing panel from 2025 CRA Brussels Conference, “Digital Regulation in Action: The DMA, AI, and the Future of Competition” moderated by Dr Matteo Foschi