In the era of ESG and socially responsible investing, the ubiquity and virality of social media holds sway over businesses. Simply being profitable is no longer good enough, profitability must be achieved in a way that the general public agrees with. On paper, the financials of a target company could be impressive, the backgrounds of key executives could be squeaky clean. But before you breathe a sigh of relief and follow through with the investment, you must examine the most “public” of all public records—social media.
#Whack-a-mole: Challenges in social media investigative research
In this CRA Insights, Victor Epstein reflects on how social media can be leveraged to gather insights into an individual’s movements, comments, associates, and...