Why social media analytics is an essential component of due diligence

July 31, 2023
Back view of business woman sitting at panoramic skyscraper office desktop front PC computer with financial graphs and statistics on monitor.Analysis of digital market and investment in block chain

This article was originally published in Finance Monthly.

In the era of ESG and socially responsible investing, the ubiquity and virality of social media holds sway over businesses. Simply being profitable is no longer good enough, profitability must be achieved in a way that the general public agrees with. On paper, the financials of a target company could be impressive, the backgrounds of key executives could be squeaky clean. But before you breathe a sigh of relief and follow through with the investment, you must examine the most “public” of all public records—social media.

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