Robert J. Lee

Vice President

Bob Lee specializes in designing and executing structured sales and procurement channels for clients in a broad array of industries and markets.

In these engagements, Mr. Lee has worked closely with his clients’ senior management to define market rules tailored to meet their business objectives while recognizing the unique constraints of the individual industries.

The sales channels CRA has designed have generated sales revenues ranging from several million dollars per year to over three billion annually. In each case, these processes have been instrumental to improving the overall market transparency and efficiency both for our clients and the broader industry stakeholders.

Mr. Lee has worked with regulated utilities in both Ohio and Pennsylvania to design and execute procurement process for Standard Service Offer supply for utility customers. In these engagements, he has worked with CRA’s regulated utility clients, competitive retail suppliers, regulators, and other industry participants on the process design and execution. Mr. Lee has testified on market design issues before the Public Utilities Commission of Ohio.

Selected engagements

  • 01
    Study of Benefits for New Energy Trading Market in U.S. Southeast
    CRA conducted an industry leading study (July 2020) for a coalition of investor owned utilities and electric cooperatives to evaluate the costs and benefits of...
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