CRA experts prepared a natural experiment for this case. It was shown that the rivalry between the iFood and Pedidos Já was not significant, as, when one of the merging platforms was offline, consumers diverted their demand to competing platforms. The acquisition was cleared by CADE without restrictions.
CRA earns widespread recognition across biggest competition cases for GCR Awards 2026
Charles River Associates achieved widespread recognition at the 2026 Global Competition Review Awards, with nominations spanning nearly every major competition

