CRA experts prepared a natural experiment for this case. It was shown that the rivalry between the iFood and Pedidos Já was not significant, as, when one of the merging platforms was offline, consumers diverted their demand to competing platforms. The acquisition was cleared by CADE without restrictions.
“Suite dreams”: Market definition and complementarity in the digital age
Certain products exhibit such strong complementarities that they should not be evaluated separately. For example, consider a pair of shoes or the various...