CRA experts prepared a natural experiment for this case. It was shown that the rivalry between the iFood and Pedidos Já was not significant, as, when one of the merging platforms was offline, consumers diverted their demand to competing platforms. The acquisition was cleared by CADE without restrictions.
Digital platform regulation: Making markets work for people
Digital Platform Regulation: Making Markets Work for People by Fiona Scott Morton explores how improved rules, and regulatory frameworks can promote competition