CRA was retained to assess claims of misleading “all-natural” beverage product claims. In particular, CRA provided assessments of methods to determine alleged affects on pricing and sales apart from brand value and other information conveyed in the product’s label. In particular, CRA demonstrated that the introduction of such labels had no bearing on manufacturer pricing and was not associated with a price premium relative to other similar consumer products.
Addressing low response rates in expert surveys
In this Law360 article, Kristen Backor (a survey and market research expert), Brandon Duke (a litigator), and Yamini Jena (an analyst in litigation consulting)...