CRA was retained to assess claims of misleading slack-filled packaging with respect to confectionery products on behalf of Defendant. Plaintiffs alleged that candy was intentionally placed in oversized packaging to mislead consumers into thinking that they would receive more product and were thus induced to make purchases and/or pay a higher price. CRA examined pricing and sales of the allegedly misleading products relative to other products and with respect to Plaintiffs’ allegations.
New research on the use of conjoint surveys with market simulation analysis for damages estimation in consumer protection class action litigation
Market simulations that we have seen used in consumer protection class action litigation apply what is known as the static Nash Bertrand model of competition...