CRA evaluates impact of "Buy One Get One Free" labeling claims for nutritional products

CRA was retained to assess consumer claims that “Buy One Get One” or “Buy One Get Two” sales practices improperly induce consumer purchases with false and misleading product price information and false time-limits for nutritional products. In particular, CRA assessed Plaintiffs’ claim that such sales practices mislead consumers into believing that they are receiving an extra product as a “free gift.”

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