Economic analysis of Canpages acquisition

Back view of business woman sitting at panoramic skyscraper office desktop front PC computer with financial graphs and statistics on monitor.Analysis of digital market and investment in block chain

CRA’s economics consultants provided Yellow Media Inc. with economic analysis in its CAN$225 million acquisition of Canpages. We empirically tested whether advertising rates were lower when Yellow Pages competed with Canpages in local markets. No such effect was found, and the merger was cleared without conditions.

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