Global medical device go-to-market strategy

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Our client wanted to develop a medical device go-tomarket strategy for its newly acquired portfolio of products in the surgical space. Geographical scope included Germany, France, the United Kingdom, Italy, Spain, the Nordics, Brazil, and Japan. 

CRA approach

  • Internal Assessment: Worked with internal team on the medical device go-to-market strategy to achieve internal consensus on strategic objectives, defined success, identified potential resource constraints. 
  • Market Analysis: Assessed market attitudes, validate estimates of the market size, obtained an in-depth understanding of key stakeholder dynamics related to utilization and uptake, assessed the competitive landscape. 
  • Commercial Framework: Assessed CSFs, analyzed customer segments, develop a commercialization framework and the medical device go-to-market strategy by geography. 

Client impact

  • Explored an incubator model which enables proper investment, focus, profitable growth, and long-term thinking. 
  • Clear sales recommendations and a detailed understanding of the medical device go-to-market strategy, market opportunity and revenue projection. 
Countries Involved
  • Brazil
  • Denmark
  • Finland
  • France
  • Germany
  • Iceland
  • Italy
  • Japan
  • Norway
  • Spain
  • Sweden
  • United Kingdom
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