A large UK-based pharmaceutical company sought to redefine the key activities for its medical team and retained a CRA team of Medical Affairs strategists to support them in building a new, strong strategy with its cross-functional partners
CRA approach
- Conducted internal interviews to collect insights on current state of Medical Affairs from both medical team members and cross-functional partners
- Facilitated working sessions with medical team and commercial partners to develop, pressure-test, and finalize medical’s new mission, vision, values, and operating strategies
- Partnered with medical professionals to define objectives and key activities to support each operating strategy and facilitated cross-functional workshop to align on medical’s new activity plan
- Developed detailed implementation plan, including key performance indicators, to track medical success against plan
Client impact
- Defined new strategy, objectives, and key activities to redefine the role of Medical Affairs within the UK team of a major pharmaceutical company
- Supported cross-functional alignment throughout the process to ensure long-term success of the new plan for Medical Affairs
- Established the UK Medical team as an example for other country affiliates who are working to redefine their own strategies
